High Mountain Sports - Brand Revitalization
Situation: In a world of extreme sports, full of action and image, High Mountain Sports had never established a graphic style for their store, website or promotions. Because of their remote location to metro areas, the small retailer had to compete against the Big Box stores remotely.
Solution: Start by establishing a unique style that might be too edgy for larger retailers. Then build a community of loyal enthusiasts by getting personal. The people of HMS are passionate about their sports. They love adventure and live it. We wanted the brand to reflect that young, care-free living.
Results: Customers and employees alike are feeling the fun of HMS. The small retailer is able to compete in customer loyalty with the big chain stores. Direct mail is being recognized and remembered, fan groups are building on-line through the use of social sites, the website is generating traffic and response.
Tactics: Print Collateral, Multimedia, Display, Advertising