NVIZN - Brand Creation and Communication
Situation: nvizn IT, located in Western PA, is the small to medium-sized company's complete technology partner eliminating the pain of maintaining IT themselves. Confident in their future success, the leaders of this revolutionary approach to technology management recognized the need to brand themselves well from the beginning.
Solution: By focusing on the end user, not the product or competition, we determined that Nvizn should be as simple as possible. In order to be convincing, the style needed to be current, showing a digital side, yet not techie. The stylistic eye logo was designed to convey many different facets of the product offering.
Results: A successful product launch - on time and on budget - impressing the investors to the point that the Nvizn team was granted additional funding for further growth and development.
Tactics: Brand Consulting, Brand Identity, Multimedia
“We were looking for a long term, strategic partnership with a firm that would help us keep our image fresh, and evolve as we evolved. [b. james branding has] been incredibly creative, extremely responsive, and genuinely understand our business”.
- Jonathan Colby, President, NVIZN