Ridgeview Valley - Brand Revitalization
Situation: Developers of 308 acres of pristine land near the popular vacation real-estate market, Deep Creek Lake, MD, needed to differentiate their project from all other land sales.
Solution: Don’t try to compete as property vs. property comparison. Instead, focus on the social and recreational lifestyle of the potential residents of the community. Highlight their desire to live in community while escaping to the natural playground they desire.
Results: Ridgeview Valley was able to make educated decisions on what to develop, how the community should look and feel, and where to focus sales and marketing efforts. In a down market, Ridgeview Valley matched the number of sales of the popular, local-market leader.
Tactics: Print Collateral, Environmental Design, Multimedia, Advertising