Wisp Resort - Brand Revitalization
Situation: This 4 season resort in western Maryland was facing the challenge of marketing their high-action sports and recreation activities with a campaign that was developed for real estate sales. The current look and language were too soft for the energy that the resort needed to attract vacationers from the many other recreational options surrounding them. The goal was to let families know that Wisp had more to offer than just ski and golf.
Solution: Sell the fun! Many of our recreational decisions are made on impulse, so Wisp’s new image had to be bold, clean and full of happy people participating in the actual activities. A look that put the viewer right in the action.
Results: A refreshing perception and excitement for the traditional mountain resort. Comments from within the industry have proven that people have noticed the change. Off-season activity and revenue have increased.
Tactics: Print Collateral, Environmental Design, Advertising
“Because of their knowledge of the industry, they make my life easy.”
- Lori Epp, Director of Marketing, Wisp Resort